School of Business - McMurry University - Abilene, Texas


3370 Principles Of Marketing (3-0).
Prerequisites:  None.  Required of Business majors and minors. Social and economic aspects of the principles and the methods underlying the distribution of commodities: the functions performed by the institutions and the organizations which move goods from the producer to the consumer. (Fall, Spring)

3380 Marketing Promotions (3-0).
Prerequisite: MKTG 3370. An overview of Advertising, Personal Selling, Public Relations and Sales Promotion as it relates to the Marketing Mix. The emphasis will be on the Promotional Mix as it is used to inform, persuade, and influence the consumer's purchase decision. (Fall)

4320 Marketing Channels (3-0).
Prerequisite: MKTG 3370. A study of the strategic implications for management in the selection of institutions for the movement of goods from their point of origin to their purchase by the ultimate consumer. This course will provide an overview of the functions necessary to the distribution of goods and design of efficient and effective systems of distribution. (Fall)

4350 Consumer Behavior (3-0).
Prerequisite: MKTG 3370 or consent of instructor. An advanced study of marketing theories concerning consumer motivations and behaviors in the market place. Emphasis is placed on the behavior of consumers and of the major stimuli that influence them. (Spring)

4370 Marketing Management (3-0).
Prerequisite: MGMT 3310 and MKTG 3370, or consent of instructor. Study of the managerial direction and control of activities necessary to satisfaction of consumer needs. Consideration given to relationships of the functions of marketing management in the creation of a formal organization structure. Cross listed as MGMT 4370  (Spring)

4380 Marketing Research (3-0).
Prerequisite: BA 3370, MKTG 3370 or consent of the instructor.  Required of all marketing majors. Study of the techniques used in determining sales potential, consumer purchasing power, the demand for industrial goods, sales forecasts, package and brand effectiveness, and the allocation of territories. Intensive investigation and critical analysis of current marketing and business problems. (Fall)

4X95 Independent Studies (variable credit).
Prerequisite: Senior standing and consent of the Dean. A study program arranged between an advanced student and an instructor to provide intensive study in a particular area of interest. The course includes a definition of goals appropriate for the advanced student, ways of attaining these goals, a schedule for frequent consolation, and means of measuring progress.
(By arrangement)

XX99 Special Topics (variable credit).
Prerequisite: Permission of Instructor. A course of study offered occasionally to groups of students to broaden departmental curriculum, to meet student demand, or to observe special events. May be repeated for credit when topic varies. (By arrangement)

Multimedia Applications
See Multimedia Applications Program section for course listings and descriptions.