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School of Business - McMurry University - Abilene, Texas
Heritage and Cultural Tourism (TOUR)

3340 Heritage Tourism (3-0).
The course will focus on the broad theories and practices of the heritage tourism profession. Topics will include, but are not limited to: destination management; site interpretation and development; event management; sustainable tourism; regional tourism and destination marketing; and partner marketing and sponsorships.
(Fall even years)




 

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