School of Business - McMurry University - Abilene, Texas
Heritage and Cultural Tourism (TOUR)

3340 Heritage Tourism (3-0).
The course will focus on the broad theories and practices of the heritage tourism profession. Topics will include, but are not limited to: destination management; destination development; historic attraction management; site interpretation and development; event management; sustainable tourism; regional tourism and destination marketing; and partner marketing and sponsorships.  (Fall even years)

4388 Heritage Tourism Internship (3-0).
The course will focus on the broad theories and practices of the heritage tourism profession.  Topics will include, but are not limited to:  destination management; destination development; historic attraction management; site interpretation and development; event management; sustainable tourism; regional tourism and destination marketing; and partner marketing and sponsorships.  (By arrangement)