The written case assignment is to be prepared on an individual basis. It is expected that the content of your written case will reflect your thoughts and analysis rather than the work of others. The written assignment will be handed out in class prior to the due date.

Suggestions regarding the preparation of written case assignments are described in your textbook. The criteria for grading written case presentations include:

1.   Identification of key problems/strategic issues.

2.   Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. Both breadth and depth of analysis will be evaluated.

3.   Presenting realistic, workable, well-supported recommendations for action.

4.   Use of good communication skills—failure to use good grammar, spelling, and other written communication skills will result in a full one-letter grade reduction.

5.   Evidence of adequate preparation, pride of workmanship, and display of professional attitude and approach.

The written case assignment is due on the day indicated on the syllabus and should be turned in to your instructor at the end of the class period. The written case assignment is to be prepared individually; group work is not acceptable.

The written case is to be typed (double-spaced) and should incorporate correct form, spelling, grammar, sentence structure, and communication skills.

A written assignment which, in the opinion of the instructor, employs disproportionately poor grammar and poor quality written communication skills will be assigned a grade that is a full one-letter  lower than would otherwise be assigned.