Title:
Capital One
Using Information Technology for Competitive
Advantage
Discuss the problem facing the organization.
The
Capital One company did not have a problem; they simply improved and add to the
existing system. Their IBS system determines and narrows the field of possible
cardholders and continually adds to the information about the user. Therefore, there was not necessarily a
problem with the system just improvements made to an old one.
- How was the problem resolved, answer
questions.
1 Capital One uses stored data concerning
income and past credit to offer more fitting products to a customer, who will
likely “fit” that criterion.
2 Another company could keep a system similar
to that of Capital One’s, however; it would not be near as efficient or as
fast. Many of the customer facts could be hand charted in order to save the
cost of an expensive system, although this would greatly diminish the speed.
3 The website is excellent as an e-commerce
site. The ability to watch my account or to invest in different accounts is
great and easily accessible. The
response section from the press is also very reassuring as a cardholder.
- What other options are available
today?
A
company like this has made use of some of the newest and greatest technology,
therefore there is not much else to do in way of improvements.
-
What would you recommend?
I
believe there are very few recommendations needed to this company, in order to
improve upon a system that is already so personable.
Web links to associated businesses.
www.americanexpress.com/homepage/mt_personal_mk.shtml
James
O'Brien, 'Introduction to Information Systems,
'Essentials
for the Internetworked E-Business Enterprise',
Irwin/McGraw-Hill,
2003, 11th Ed, Page .